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01 VISION 02 PILLARS 03 GROWTH 04 CONTACT
Brutalist interior

BUILDING
THE FUTURE

PRG and NHACHILL.AI are developing a connected ecosystem of design hubs and lifestyle destinations across Vietnam's most strategic growth corridors.

PARTNERSHIP
2024
INDEX
01 VISION 02 LOCATIONS 03 MAP 04 PARTNERS
Beyond Traditional Distribution

PRG is a Singapore-based strategic platform architecting a next-generation ecosystem for premium living.

We bridge the gap between world-class brands and the rapidly evolving Southeast Asian market.

In Vietnam, PRG partners with NHACHILL.AI — an open platform developed with over 20 years of experience in designing, constructing, and implementing premium interior projects.

Architectural detail

20+

YEARS OF EXCELLENCE

STRATEGIC
DISTINCTION

01

Deep Market Expertise

Two decades of navigating the complexities of construction, design, and luxury project management in Vietnam.

02

Multi-Layered Ecosystem

A physical and digital network connecting architects, contractors, developers, and discerning homeowners.

03

Future-Oriented Platform

Integrating AI-assisted design and regional digital marketing to scale brand presence across SE Asia.

R GALLARIA

R Galleria

"The Urban Flagship"

Strategically positioned to emulate the sophistication of Porta Nuova Milan, R Galleria serves as our urban nexus for VIP exclusivity and high-density connectivity.

Central hub for interior design professionals and luxury furniture curators.

N GALLARIA

N Gallaria

"Innovation & Community Hub"

A large-scale experiential district focused on manufacturing excellence and workshop vibes. This is where the ecosystem breathes through collaboration and prototyping.

15,000+

SQM FACILITY

50+

MAKER SPACES

SWAN GALLARIA

Swan Gallaria

"Waterfront Lifestyle Destination"

Evoking the serene atmosphere of Lake Como, Swan Gallaria represents our vision for resort-style living with direct connectivity to the upcoming international airport hub.

STRATEGIC INTERACTIVE MAP

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An Ecosystem Designed for Scale

PARTNER
PROPOSITION

groups

Access to Architects

Direct pipeline to our network of 500+ regional architects and interior design firms.

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Curated Brand Presence

Immersive showroom placements and co-branded events in our high-traffic flagship locations.

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AI Integration

Leverage NHACHILL.AI for automated product placement in 3D design renders for clients.

public

Regional Marketing

Omni-channel marketing support tailored to the cultural nuances of the SE Asian luxury consumer.

engineering

Contractor Network

Seamless installation and project management through our vetted regional contractor pool.

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Talent Connection

Bridge to emerging local talent and specialized artisans through our innovation hubs.

Atmospheric interior

WHERE WILL WE BE IN
10 YEARS?

We are not just building showrooms; we are building the definitive luxury living infrastructure of Southeast Asia.

Our vision is a seamless integration of physical spaces and digital intelligence that empowers both creators and residents.

"The brands that enter Southeast Asia today will help define the next generation of luxury living in the region."

Let's Build the
Future Together.